Personal mobiles have become the preferred platform for playing digital games. For video game developers such as Zynga (NASDAQ:$ZNGA), Electronic Arts (NASDAQ:$EA), Take-Two Interactive (NASDAQ:$TTWO), and Activision Blizzard (NASDAQ:$ATVI), this presents a massive revenue growth opportunity. To understand the prospects of these digital publishers, though, it is vital to examine mobile metrics.
The mobile gaming sector is expected to increase to $58.7 billion by 2023, from $32.3 billion in 2016. The key growth factor for such a drastic jump? The proliferation of smartphones, expansion of Internet access around the world, and availability of a diverse range of mobile games themselves.
If mobile is indeed the future of digital gaming, Zynga is doing is right. The company finished 2Q17 with 19 million mobile daily active users, up 28% from 2Q16. This has been its strongest quarter since 4Q14.
Zynga’s mobile revenue also grew 30% to $179.9 million in 2Q17, accounting for 86% of the company’s total revenue. Mobile bookings also increased 33%, accounting for 87% of its total bookings. In total, Zynga posted a net income of $5.1 million in 2Q17.
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