NetEase Enters into Exclusive 2022 World Cup Digital Partnerships for the French and Argentinian Football Teams

<br /> NetEase Enters into Exclusive 2022 World Cup Digital Partnerships for the French and Argentinian Football Teams<br />

PR Newswire

HANGZHOU, China

,

July 14, 2022

/PRNewswire/ — NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase” or the “Company”) today announced that NetEase Media, the

Company’s

well-established internet media platform, has partnered with the French Football Federation (FFF) and the Argentine Football Association (AFA)

to serve as their

exclusive online media

partner in

China

and provide exciting interactive content about the teams

for the 2022 World Cup.

Under

the

terms of the agreements, NetEase Media will distribute bespoke content for the two high-profile football teams across media outlets in

China

during

the World Cup.

Among othe

r

activities

, NetEase Media will invite players and coaches of the teams to

analyze

and forecast the progression of t

he tournamen

t through video chats, as well as produce documentaries

about

renowned players such as

Lionel Messi

. In addition, Chinese fans of both teams will get a closer look at their

favorite

football stars

through

interactive posts and discussions on NetEase’s platforms.

NetEase Media is home to one of the first Internet po

rtals and on

e of the most popular news applications in

China

, and has been dedicated to providing informative and inspiring quality content to millions of Chinese users for decades.

These partnerships represent the

third consecutive time that NetEase has worked jointly with leading g

lobal

football associations to provide users with exclusive premium content in

China

for the World Cup. In the previous 2018 World Cup, NetEase Media partnered with the French and German national football teams to deliver over 11,000 original releases across a variety of news and social media outlets, attracting a total of more than 1.5 billion page views.

About NetEase, Inc.

As a leading internet technology company based in

China

, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of

China’s

most popular mobile and PC games. In more recent years, NetEase has expanded into international markets including

Japan

and

North America

. In addition to its self-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate globally renowned games in

China

. NetEase’s other innovative service offerings include its majority-controlled subsidiaries

Youdao

(NYSE: DAO),

China’s

leading technology-focused intelligent learning company, and Cloud Village (HKEX: 9899), also known as

NetEase Cloud Music

,

China’s

leading online music content community, as well as

Yanxuan

, NetEase’s private label e-commerce platform. For more information, please visit:

http://ir.netease.com/

.