Americans Received Estimated 47B Spam Texts In November Amid Holiday Shopping Surge, According to Robokiller Insights

<br /> Americans Received Estimated 47B Spam Texts In November Amid Holiday Shopping Surge, According to Robokiller Insights<br />

PR Newswire



NEW YORK


,


Dec. 5, 2022


/PRNewswire/ — Americans are estimated to have received a record-shattering 47 billion spam texts in November, an 160% leap from October’s then-high mark of 18 billion,


according to


Robokiller Insights


.

Behind the unprecedented surge in spam texts is a long list of brands who leaned into SMS marketing to drive holiday sales. Though it’s not unexpected for Robokiller to identify a spike in unwanted messages during peak holiday shopping season, few could foresee the 160% escalation in SMS messages Robokiller observed in November.


Not all robotexts are scams, but many Americans find them spammy anyway

Robokiller estimates that

unwanted

marketing messages marked as spam accounted for 70% of November’s seismic monthly spam text estimated totals. This suggests consumers were less than excited to receive such a high volume of marketing-related Black Friday and Cyber Monday text message offers this shopping season.

The other 30% of November’s 47 billion robotexts — 14 billion in total — were text scams. This spike was expectedly driven by a 156% increase in delivery text scams (text scams in which the sender poses as a delivery service such as UPS, Fedex, or Amazon in an attempt to trick the recipient into giving up sensitive information).


Where were the robocalls this holiday season?

Robokiller estimates that November robocall totals decreased year-over-year to an estimated 6.47 billion — down from last November’s 7.06 billion. This trend indicates that robocalls are sidelined this holiday season, largely thanks to some


recent targeted (and successful) efforts from the FCC


to thwart them.


Thanks to the FCC, Americans could receive fewer robocalls this Christmas

November was a record-setting month in more ways than one. The


FCC announced its first nation-wide shut down of an international carrier


, for not complying with STIR/SHAKEN. This decision comes on the heels of another exciting discovery —


car warranty calls have nearly disappeared


since the FCC’s crackdown in

July 2022

on a suspected major robocall operation. Since this ruling, Robokiller estimates Americans have gone from receiving approximately 1 billion of these robocalls per month at peak levels to less than 12 million in

November 2022

.

These changes mark exciting momentum in the fight against dangerous phone scams and are expected to continue to drive flat to declining monthly robocall trends in

the United States

in months (and hopefully years) to come.


Tips on how to stop phone scams:
  • Don’t answer phone calls or texts from unknown numbers, especially those that call or text at odd hours.
  • Don’t follow prompts like “Press 1” or click any links.
  • Never provide personal information like banking details or other sensitive information.
  • Download a spam text and call blocker like


    Robokiller


    to equip your phone with the latest technology to stop scams.

About Robokiller

With more than 12 million downloads and

$400 million

in losses prevented, Robokiller is the leading independent spam call and text blocker. Robokiller has been named a leader in technical and mobile achievement by the Webby Awards, Media Excellence, Best in Biz, and more. Robokiller was named the

most effective solution to robocalls by the FTC

.

Robokiller’s

robocall

and

spam text

insights are powered by a global database of millions of phone scams and audio fingerprints. Robokiller’s proprietary data insights have been featured by The

New York Times

, ABC World News, NBC Nightly News, and many others.

Robokiller is available for download in the

Apple

App Store


and

Google Play

. To learn more, visit

www.robokiller.com

.

Robokiller, a Teltech brand, is a division of Mosaic Group, an IAC Company (NASDAQ: IAC).

Cision
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SOURCE RoboKiller