Paramount Global-owned CBS Sports will take on the production responsibilities for two National Football League (NFL) games that are set to be streamed on Netflix (NASDAQ:NFLX) this Christmas Day. This partnership was announced by Netflix on Friday. The games will be a significant event, marking the first time NFL games are available via Netflix, expanding the platform’s sports content offerings. CBS Sports, known for its extensive sports coverage, will ensure high-quality production and broadcast standards for these games. The collaboration reflects a growing trend of streaming services expanding into live sports broadcasting.
CBS Sports holds the broadcast rights for over-the-air television in the cities of the competing teams, while NFL+, the league’s live-streaming service, will provide coverage on mobile devices within the United States.
Future Streaming Plans and Historical Significance
In May, Netflix announced plans to stream at least one NFL game on Christmas Day in 2025 and 2026, marking a significant milestone under its exclusive three-season agreement with the NFL. This deal represents Netflix’s first foray into securing streaming rights for one of the world’s largest sports leagues. The agreement highlights Netflix’s commitment to expanding its live sports offerings and underscores the platform’s preparation for its inaugural live football broadcast. By securing these exclusive rights, Netflix aims to capitalize on the NFL’s immense popularity and enhance its live sports content portfolio.
The NFL, renowned as the most-watched sports league in the United States, achieved a record-breaking 123.7 million viewers for this year’s Super Bowl. The highly anticipated game featured a thrilling matchup between the Kansas City Chiefs and the San Francisco 49ers. This landmark viewership underscores the NFL’s dominant presence in American sports culture and its ability to attract massive audiences. The Super Bowl’s high ratings also highlight the NFL’s continued appeal and the growing interest in its major events.
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