Roku Inc. (NASDAQ:ROKU) went public just recently. Since its inception, the stock has gone up nearly 80%, with the market consensus valuing the company at a whopping $4 billion.

ROKU focuses on streaming through TV devices, an industry that has been growing and gaining popularity for customers that before their options limited to cable company packages.

Further, $0.10 decline, adjusted by earnings-per-share, versus the $1.37 loss that was forecast by analysts served to drive the momentum for the stock.

On Black Friday, ROKU sought to capitalize on the holiday season through discounts on their Streaming Stick. They also lowered the prices on their HD Models, the Roku TV and the 4K Ultra.

Going forward, ROKU will focus on its active user accounts and engagement measured by streaming hours. Growth in both metrics – 48% and 58% year-over-year respectively – has been impressive to many investors.

Featured Image: twitter