Amazon India Doubles Its 2016 Milestone

    Author Josh LiPosted on Categories Retail, ConsumerTags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
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    For any business, especially e-commerce platforms, user acquisition is arguably the most difficult aspect of starting out. Having commenced operation in New Delhi 4 years ago, Amazon (NASDAQ:$AMZN)’s Indian arm reached a milestone of 100,000 sellers in July of 2016, and broke 200,000 sellers this June. This represents a 100% growth, doubling their seller base in less than a year of operation.

    In the words of Gopal Pillai, directorr and GM, Seller Services of Amazon India,

    “We are very excited and humbled to reach the important milestone of 2 lakh sellers on the Amazon India marketplace in just four years of our operations in India. We have been laser focused on evolving a conducive environment for anyone with an intent to sell to do so locally, nationally, and globally,”

    The quick adoption of the Amazon India marketplace by both online and offline retailers, as well as first generation digital entrepreneurs, has been attributed to feet on street team initiatives, self-service registration, Chai Carts, as well as the Tatkal. All of these factors contributed to the success of this digital opportunity presented to various small and medium sized enterprises in second and third tiered geographies.

    Additionally, Amazon has partnered with several national and state government bodies that aid in their exposure, providing online opportunities for artisans, weavers, and craftsman within India.

    Last year, through partnerships with Capital First (NSE:$CAPF) and YES Bank (NSE:$YESBANK), Amazon India launched a “Special Lending Program” for sellers, enabling them to easily access secured and unsecured loans between 500,000 and 2,000,000 rupees

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    Author Josh Li
    About the author: Josh is currently studying for a Bachelors in Business Management Organizational Studies at Western University, Ontario. He was awarded the Western Continuing Admission Scholarship in 2015. He is scheduled to graduate in 2109. Josh has worked as a business analyst, co-founded Master Badminton, a sporting goods website, and has written financial analysis, stock market updates, and informational articles on investing.