JetBlue Airways Corporation (NASDAQ:$JBLU) has performed abysmally so far this year, with a 16.6% decrease in its stock in an industry that gained 7.8% on a year-to-date basis.

What happened? Well, JetBlue has been hurt by several headwinds. First, high costs are expected to negatively impact the bottom line in the third quarter. Additionally, while releasing its second-quarter results in July this year, the company stated that unit costs, excluding fuels, are expected to increase in the range of 1.5% to 3.5% for the same period.

What’s worse, the carrier recently projected a gloom outlook on operating revenue per available seat miles for the third quarter. This number went from between -0.5% to + 2.5%, to -1%- +1% on a year over year basis.

However, despite the aforementioned, JetBlu shares remain optimistic. The company’s efforts to expand its popular premium service (Mint), are promising. The carrier intends to operate 70 Mint flights by Dec 231, 2017, modernizing its fleet in hopes of outperforming industry standards. Additionally, JetBlue’s deal with Goldman Sachs for implementing an accelerated share buyback program is another return guarantee that provides cash flow.

Notably, JetBlue is not the only company within the airlines sector to see its unit revenue decline due to price competition. The Zacks Rank #3 (Hold) carrier by JetBlue’s stock is a reflection that investors should currently hold onto the stock as it is expected to perform in line with the broader market over the next one to three months.

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