Mobile Authentication Taskforce to Unveil ZenKey at MWC Los Angeles

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LiveXLive, GSMA and Fidelity Among First to Trial New Mobile Authentication Technology

DALLAS, Oct. 1, 2019 /PRNewswire/ — The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, will announce the next phase of the ZenKey ™ mobile authentication platform at MWC Los Angeles later in October. ZenKey represents an innovative collaboration between the four U.S. mobile carriers to connect mobile subscribers to service providers by providing easier and highly secure registration, authentication and transaction authorization.

“Businesses and developers understand the perils of our connected lives and are seeking out next generation security solutions to help protect customers,” said Johannes Jaskolski, general manager of the Cross-Carrier Identity Joint Venture. “We’re very excited about the interest and response we have received from those communities so far. It is that collaboration with service providers that will allow us to continuously strengthen the ZenKey offering as we strive to provide effortless, enhanced trust to the digital economy and beyond.”

ZenKey makes logins easier and at the same time helps to eliminate passwords, which are a pain point for consumers, a source of lost business and revenue for service providers, and an attack opportunity for fraudsters. It also can provide added protection for service providers who want to keep passwords as one security factor but want a more secure second or third factor than SMS one-time-PINs.

Removing reliance on passwords as a primary identity authenticator, it can also reduce fraud that occurs when a cybercriminal uses stolen login credentials to gain access to online accounts. Purpose-built for trusted access via connected consumer devices, the technology uses multi-factor authentication, including unique network signals, to not only verify a user’s device but also allow verification that the user is who they say they are. ZenKey will let app developers and service providers integrate its technology so that service providers can authenticate their customers more effectively and securely with methods like biometric verification.

“As a service provider to the carrier community for over 10 years, LiveXLive has worked hand-in-hand with the members of the Taskforce to optimize the mobile experience for our users,” said Robert Ellin, Chairman and CEO of LiveXLive, Inc. “ZenKey allows us to collaborate once again to streamline the mobile user registration and subscription multi-factor process while enhancing the security and data privacy of consumers on our next generation streaming platform.”

“Enhancing security often means adding steps or complicating processes. Conventional wisdom says heightened data security isn’t convenient, and that’s why it has seemed to be out of reach. ZenKey shows the industry it doesn’t have to be that way,” says Alex Sinclair, Chief Technology Officer, GSMA. “It simultaneously gives consumers ability to more securely direct the flow of their own data while making it easier to access mobile applications they’re already using.”

New details about ZenKey will be demonstrated at Mobile World Congress Americas (October 22-24) in Los Angeles and Money 2020 (October 27-30) in Las Vegas and development specifications will available to developers then. For more details please Myzenkey.com.

*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s fastest wireless network.** And according to America’s biggest test, we have the nation’s best wireless network.*** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With a range of TV and video products, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve nearly 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.

AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Based on analysis by Ookla® of Speedtest Intelligence® data average download speeds for Q2 2019.
***GWS OneScore, September 2019.

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54.3 million connections as of June 30, 2019, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Today, Sprint’s legacy of innovation and service continues with an increased investment to dramatically improve coverage, reliability and speed across its nationwide network and commitment to launching a 5G mobile network in the U.S. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About T-Mobile

As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 75.6 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

About Verizon

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated revenues of $130.9 billion in 2018. The company operates America’s most awarded wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. With brands like Yahoo, TechCrunch and HuffPost, the company’s media group helps consumers stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. Verizon’s corporate responsibility prioritizes the environmental, social and governance issues most relevant to its business and impact to society.

About LiveXLive Media, Inc.

Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) is a global digital media company focused on live entertainment. The Company operates LiveXLive, the first ‘live social music network’, delivering premium livestreams, digital audio and on-demand music experiences from the world’s top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.