Pedro Arnt, MercadoLibre CFO, joins Aleph Group's Board of Directors

<br /> Pedro Arnt, MercadoLibre CFO, joins Aleph Group’s Board of Directors<br />

PR Newswire

MIAMI

,

Feb. 17, 2022

/PRNewswire/ — Aleph Group, Inc (“Aleph” or “the Company”), a global partner to the world’s biggest digital media players, today announced that

Pedro Arnt

, Chief Financial Officer of MercadoLibre (NASDAQ: MELI), the largest Latin American e-commerce and fintech player, is joining Aleph’s Board of Directors. Arnt will also serve as Chair of the Audit Committee.

Arnt is widely recognized for his C-Level experience at MercadoLibre, one of the most successful global marketplaces and fintech companies. He joined MercadoLibre in 1999 and has served as CFO since 2011. He initially led MercadoLibre’s business development and marketing teams, and later managed the Company’s customer experience operations. Arnt was instrumental in MercadoLibre’s journey to become a public company when he served as Vice President of Strategic Planning, Treasury & Investor Relations. Before MercadoLibre, Arnt worked at The Boston Consulting Group.

MercadoLibre invested in Aleph in 2021, and is collaborating with Aleph to monetize advertising space on its digital properties in countries where MercadoLibre does not have local sales operations. Further, MercadoLibre and Aleph will partner to explore and collaborate on new business development opportunities in digital advertising.

“We are thrilled to welcome Pedro, and look forward to benefiting from his business and financial expertise,” states

Gaston Taratuta

, Founder and CEO of Aleph. “Pedro is a tremendous addition to the Board at a critical time in our corporate history as Aleph begins its next chapter. I’m extremely proud of what we have achieved over the course of the past 17 years and energized by what’s to come.”

“I met

Gaston Taratuta

nearly 20 years ago and have been inspired his ability to grow Aleph into the digital world’s connector,” said Arnt. “I have been consistently impressed by the evolution of the business and, most importantly, by the Company’s ability to execute and innovate for its partners. I look forward to working closely with the rest of the Board and leadership team through Aleph’s next phase of growth.”

This announcement follows the

appointment

of

Imran Khan

as Chairman of Aleph Group in 2021.

ABOUT ALEPH GROUP, INC

Aleph Group, Inc is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.

We have commercial and, in many cases, exclusive agreements with over 25 of the leading digital platforms, including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 77 countries to reach close to 3 billion consumers and maximize their digital advertising potential.

For more information please visit:

www.alephholding.com

or

[email protected]

.

CONTACTS

Sard Verbinnen & Co

Cassandra Bujarski

/

Emily Claffey

/

Julie Rudnick

/

Kate Gorgi

[email protected]