As of Wednesday afternoon trading, shares of Snap Inc (NYSE:$SNAP) jumped a whopping 11.4%. This came after Credit Suisse analyst Stephen Ju upgraded the share price target of the social-media company from $17 to $20. This is a 39.5% premium from yesterday`s close.

To justify such a prime rating, Ju argued that Snap`s recent launch of ad products — including its Snap Publisher tool — will allow advertisers to easily cut vertical ads in just minutes. This not only bolsters the incentive to test the platform but also opens up a whole new revenue stream for Snap.

Ju elaborated: ”While we concede that it has taken longer than anticipated, we submit that Snap is taking the necessary steps in the background to reduce friction against incremental ad budget allocations.”

Additionally, snap is taking steps to increase visibility for its advertising platform. The company is slated to release 3Q17 results early next months. With current shares still trading nearly 50% below their 52-week high and well below Snap`s IPO price of $17, it’s no surprise that shares rebounded today.

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