"Super Sketch Show" Season 2 Shows iQIYI's Commitment in Promoting Comedy Genre

<br /> “Super Sketch Show” Season 2 Shows iQIYI’s Commitment in Promoting Comedy Genre<br />

PR Newswire

BEIJING

,

Dec. 22, 2022

/PRNewswire/ — iQIYI, an innovative market-leading online entertainment service in

China

, aired the finale of its original comedy variety show

Super Sketch Show

season 2 on

Dec. 17

. The show, a massive hit in

China

since its debut, marks iQIYI’s commitment in the development of comedy shows.

The finale of

Super Sketch Show

season 2 has reached 9313 in iQIYI content popularity index, and saw a 19% increment in comparison to its first season, marking it the top-ranked variety show in 2022 on iQIYI. The show scored 8.8 out of 10 on

China’s

mostly used film and TV review platform Douban, and became one of the few variety shows of IP in the market to score more than 8 points in both seasons. The program also topped multiple third-party ranking charts, it topped one list of daily views 77 times, receiving the highest views with a strong market share of 37.68%, led to the generation of 2,085 trending topics and over 20.6 billion reading views of related topics.

iQIYI has always been pioneering the comedy content innovation in

China

, and recognized as the leader of this genre. The second season of the

Super Sketch

Show

introduces several innovations in the show’s format and content. The unique comedic styles comprise of puppet drama, black out drama, and one-man show.

Further to the rich conten

t,

Super Sketch Show

series has substantially facilitated the growth of comedy industry in

China

by introducing new comedy talents to the wider public. It also widens the audience’s understanding of comedy by showcasing the screenwriters who normally work behind the scenes. Several actors then earned greater popularity and opportunity of taking part in other dramas and shows produced by iQIYI.

WANG Xiaohui, President of Professional Content Business Group (PCG) and Chief Content Officer of iQIYI, remarked at the season finale: “Bringing joy to others is the noblest art, iQIYI will continue to promote the comedy development.”

Meanwhile, iQIYI has been using technology to better integrate virtual worlds and real life. In December, iQIYI launched

Super Sketch Show

s

eason 2 digital collectibles — Comedy Family, which includes five digital collectibles such as X-Trendsetter and X-Meditator. This series of digital collectibles is the first to combine comedy content and digital collectibles at iQIYI. Each collectible integrated the program’s rich storyline, bringing the “comedy family” into life with a more three-dimensional visual.

Since the beginning of this year, iQIYI has also received sustained viewers and market interest by presenting successful variety shows, including

Super Sketch Show

s

eason 2,

The Rap of

China

2022

,

The Detectives’ Adventures

s

eason 2, and

Memoon Player

. Going forward, iQIYI will release additional innovative and high-quality variety shows such as

FOLK 2022

and

The Farming Youth

in hope to continue providing laughter and joy to the audience.