In anticipation of its September 12th launch event, Apple (NASDAQ:$APPL) is seeing an all-time high in its stock at an impressive $163.12 today. Investors are at the edge of their seats, patiently waiting for updates regarding Apple’s iPhone 8.

While Apple has not issued an official launch date for its latest iPhone, investors are relying on insider information provided by WSJ’s anonymous sources. The new model will sport an OLED (organic light-emitting diode) curved screen, yielding a larger screen size without compromising the iPhone’s slender body. Additional features include wireless charging capability and 3D sensing and VR/AR technology. In the past month, Apple’s shares have skyrocketed by 9%, while increasing by an overall 40% year to date.

Analysts are anticipating the upcoming iPhone launch to be as much as $1,200 up to $1,400. The model is projected to carry more than Apple’s typical incremental hardware upgrade. Apple issued a fourth quarter revenue of $49 billion to $52 billion, topping Street expectations for $49.1 billion.

Apple is predicted to maintain its high-operating moment through the rest of the year.

For skeptics that fear the pricey phone might not sell well, Apple has the answers. In addition to releasing the new iPhone 8 model, Apple will provide refreshes to the existing iPhone 7s and iPhone 7s Plus. Further, Apple is anticipated to release a new Watch with its own wireless capabilities. Customers looking for more price-friendly alternatives can easily opt for any of these gadgets.

The buzz surrounding Sept.12 is high. The new iPhone will accelerate top-and bottom-line growth for Apple in the upcoming 18 to 24 months.

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