Apple’s (NASDAQ:$AAPL) upcoming iPhone 8 is otherwise coined as a supercycle. The dramatic and highly anticipated unveil is almost certainly happening on the tech giant’s September 12th media showcase.

Reports are speculating that the new device could cost as much as $1,200. Some observers believe that now is the time to reap in Apple profits, which year-to-date, have increased by 40%. In their mind, the belief is “buy the rumour, sell the news.”

In other words, the concern comes from Apple’s entrance into a period of not only stiffer adversary in Samsung (NASDAQ:$SSNLF), but also fast-growing device makers in China. The former released the Galaxy Note 8 with a starting price at $930 — which we know Apple could never sacrifice. And the latter has pressured Apple’s sales in the world’s most-populous country. Even further, analysts believe that the smartphone market has reached peak saturation, meaning there really just aren’t a lot of consumers left who want to own a cell phone and don’t.

The same argument, however, can be made for the following statement: recent weakness in iPhone shipments is the reason to buy APPL stock and expect a supercycle home-run.

On a closer note, analyst Jeffrey Kvall of Nomura securities revealed a very interesting finding:

“AT&T (NASDAQ:$T), the carrier with the highest iOS penetration, saw the weakest absolute upgrade rates and the sharpest year-over-year declines in upgrade rates. T-Mobile (NASDAQ:$TMUS), which has the lowest iOS penetration, saw the strongest year-over-year absolute upgrade rates.”

What does this mean? The correlation between the iOS penetration rate and decline in sales reflect a significant pent-up demand for the new phone. Further, while current decline in unit sales of iPhones may indeed be a result of market saturation, analysts believe that existing iPhone users are simply holding out until the latest model.

The last supercycle Apple saw was the launch of its iPhone 6 three years ago. Is it just us, or does it seem that the anticipation for the iPhone 8 escalates day by day?

Featured Image: twitter