A few details about the deal:

• Partnership means comedies, dramas and other genres on the social media app
• Plans for this year are 3 shows a day, each about 3-5 minutes in length

According to a person familiar with the deal, Time Warner is looking to reach a younger audience with their $100m investment. Over the next two years, the investment will go towards TV-like shows and advertising across the social media platform.

According to both companies, the agreed deal will have Time Warner make shows for Snapchat that include scripted dramas, comedies and documentaries. With a variety of genres, other companies under Time Warner such as HBO, Turner and Warner Bros. will also look to advertise on snapchat.

Currently, snapchat runs one show a day, running three to five minutes in length. According to someone close to the deal, the partnership with Time Warner will increase the number of shows on snapchat from one to three, with the media giant making as many as 10 shows a year for the social media platform. Furthermore, as a part of the deal, Warner Bros. will likely market upcoming videos on snapchat. Any revenue accumulated from advertisements during Time Warner’s shows will be equally split with snapchat.

Gary Ginsberg, a Time Warner spokesman clarified that for Time Warner, the agreement with snap will drive larger audiences to its shows, ultimately drawing new customers to the online services introduced.

It’s also good to note that the shows produced will be for Snapchat’s vertical viewing format.

Snapchat has already made several deals with networks and studios. These deals are mutually appealing, because not only will advertising on the alluring social media platform be great exposure to a young adult audience from various media companies, but also provides snapchat with content to increase interest, ultimately generating revenue for Snapchat and partners.

Amid concerns about the company’s growth, Snapchat shares closed at $17 dollars on Thursday. Shares closed at $17.88 on Monday after announcement of the Time – Warner partnership.

This deal comes as mobile carrier AT&T Inc. awaits to acquire Time Warner. The partnerships may see even more potential, as Time Warner’s Chief Executive, Randall Stephenson has openly claimed that the future of video and entertainment media will be on mobile devices.

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