Hempshire Group Gains Access to Sell Mountain Smokes Across the European Union Following Regulatory Approval by Member-Nation Belgium

 

California-based non-tobacco, non-nicotine smokable alternatives company The Hempshire Group (TSXV:HMPG) just achieved another significant milestone for its proprietary cannabidiol (CBD) hemp smokes that will give the company access to the entire European Union (EU).

On September 7, The Hempshire Group (TSXV:HMPG) announced that it has received regulatory approval to import and commercially sell its MOUNTAIN® Smokes brand products across the EU after the Federal Public Health Food Safety and Environment Service of Belgium, an EU member nation, found that the products conform with European Union Common Entry Gate (EU-CEG) regulations.

The Belgian authorization permits Hempshire (TSXV:HMPG) to pursue commercialization and sales across the EU, the largest “single market” in the world, as long as it complies with individual member nations’ specific “local” regulations, such as packaging in the local language and the inclusion of any locally-required warning labels. 

Hempshire Appoints Montagnaria Group AG as Exclusive European Master Distributor

The Hempshire Group (TSXV:HMPG) also announced that Montagnaria Group AG, a distributor based in Switzerland, has been named as its exclusive master distributor for Europe, including the 28 member states of the EU, as well as all non-EU European countries, and all countries in the Schengen Area.

Before the increased mandate, Montagnaria served as Hempshire’s (TSXV:HMPG) exclusive Swiss distributor. Through initial test orders done in 2021, Montagnaria was able to successfully place MOUNTAIN® Smokes in about 400 retail outlets and smoke shops across Switzerland. Montagnaria was also an important collaborator in helping Hempshire (TSXV:HMPG) secure Belgian government approval to market MOUNTAIN® Smokes there, which opened the door to the entire EU.

“We are very pleased to be awarded the exclusive distributor rights to the MOUNTAIN® Smokes line of CBD Hemp Smokes across Europe and the EU, and we look forward to offering retailers and consumers beyond Switzerland a very attractive and compelling smokable alternative,”  said Montagnaria Founder and CEO, Patrick Glausser. “The feedback we have received over the last year of market testing has been very positive with regard to product quality, consumer and retailer interest, and a superior smoking experience.”

“Over the past year, Montagnaria has proven themselves to be an important strategic partner. They have worked with us to research and plan the most effective path to penetrating the US$261 billion tobacco products market in Europe and have helped navigate the evolving regulatory landscape for hemp products and smokable alternatives in Europe and the EU,” Hempshire (TSXV:HMPG) President and CEO, Martin Marion said. “We are confident that Montagnaria will be instrumental in helping MOUNTAIN Smokes create significant brand awareness, on-shelf distribution, and sales demand in this high-volume market.”

To service retailer accounts, convenience stores, and smoke shops across Europe, Montagnaria will also set up European warehouse and fulfillment facilities. Montagnaria will also collaborate closely with Hempshire (TSXV:HMPG) to develop a European-wide sales and distribution plan.

To learn more about The Hempshire Group (TSXV:HMPG), please visit this link.

SOURCE The Hempshire Group (TSXV:HMPG)

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6) This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect management's expectations regarding The Hempshire Group, Inc.’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to The Hempshire Group, Inc.’s industry; (b) market opportunity; (c) The Hempshire Group, Inc.’s business plans and strategies; (d) services that The Hempshire Group, Inc. intends to offer; (e) The Hempshire Group, Inc.’s milestone projections and targets; (f) The Hempshire Group, Inc’s expectations regarding receipt of approval for regulatory applications; (g) The Hempshire Group, Inc’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) The Hempshire Group, Inc’s expectations with regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute The Hempshire Group, Inc’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) The Hempshire Group, Inc’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) The Hempshire Group, Inc’s ability to enter into contractual arrangements with additional Pharmacies; (e) the accuracy of budgeted costs and expenditures; (f) The Hempshire Group, Inc’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption to as a result of CV-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of The Hempshire Group, Inc. to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) The Hempshire Group, Inc’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as CV-19 may adversely impact The Hempshire Group, Inc’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing The Hempshire Group, Inc’s business operations (e) The Hempshire Group, Inc. may be unable to implement its growth strategy; and (f) increased competition.

Except as required by law, The Hempshire Group, Inc. undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. Neither does The Hempshire Group, Inc. nor any of its representatives make any representation or warranty, express or implied, as to the accuracy, sufficiency or completeness of the information in this document. Neither The Hempshire Group, Inc. nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this document by you or any of your representatives or for omissions from the information in this document.

7) Any graphs, tables or other information demonstrating the historical performance or current or historical attributes of The Hempshire Group, Inc. or any other entity contained in this document are intended only to illustrate historical performance or current or historical attributes of The Hempshire Group, Inc. or such entities and are not necessarily indicative of future performance of The Hempshire Group, Inc. or such entities.