Warner Bros. Discovery
WBD
announced its campaign Celebrating Every Story to commemorate 100 years of Warner Bros. Studios on Apr 4, 2023.
Under this campaign, special programming and content, exclusive products and home entertainment releases, a dedicated programming page on HBO Max, live events and screenings, and more will be hosted over the next 12 months.
The celebration is expected to connect viewers with all the renowned shows, movies and characters they have cherished, and make them look forward to the next century, which will begin with an exciting and inspiring slate of content.
Warner Bros. Discovery to Benefit From Upcoming Content
Warner Bros. Discovery lined up a strong pipeline of content under Celebrating Every Story. This not just draws the existing nostalgic fans of the company but also has the potential to gain customers to aid viewership and revenues.
Warner Bros. Home Entertainment will release remastered titles available in 4K Ultra-High Definition for the first time, including movies like
Superman.
Superman
has been one of the most cherished characters of Warner Bros. Discovery. Though the DC character faced competition from
Walt Disney’
s
DIS
marvel characters like Avengers, Captain Marvel and others, it has shown remarkable performance at the box office as
Man of Steel
and
Justice League
ended up making $668 and $658 million, respectively.
Though old, the enhanced quality of the movie and the craze that people have toward Superman has the ability to draw viewers.
HBO Max, which is the streaming division of Warner Bros. Discovery, curated content to celebrate holidays and cultural events, including Black History Month, Women’s History Month and Pride/LGBTQ. This effort is expected to draw the attention of minorities and expand the customer base of the company.
Warner Bros. Discovery Global Consumer Products is partnering with brands across apparel and housewares to toys, publishing, retailers, and food and beverage companies to provide fans with exclusive collectibles.
A new line of products featuring the Looney Tunes will be unveiled on this occasion. The
Looney Tunes
cartoon has been very popular among children as each of its episodes delivered an average of more than 1.6 million viewers. This will again draw kids toward buying products that have Looney Tunes cartoons on them, hence bolstering the top line.
Warner Bros. Discovery to Face Competition Ahead
It can’t be denied that Warner Bros. Discovery, which currently has a Zacks Rank #3 (Hold), is taking great efforts to indulge the audience with its exciting content on the occasion of Warner Bros. Studios’ 100th anniversary.
You can see
the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here
.
But the company has to face tough competition from various companies, particularly from the streaming giants like
Netflix
NFLX
and
Apple
AAPL
.
Netflix is set to release extensions of the already cherished series like season 4 of
You
, season 2 of
Shadow and Bone
, season 4 of
Never Have I Ever
and others in the next year.
Apple TV awaits the release of drama content like
Servant, Truth Be Told, Sharper, Dear Edward
and others.
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