Coca-Cola Shares Increase Amid News That They Might Transition into Alcoholic Beverages

Coca-Cola

Shares of The Coca-Cola Company (NYSE:$KO) are on track for a breakout. Not only has Wells Fargo (NYSE:$WFC) upgraded the stock to outperform, but analyst Bonnie Herzog said in a note to clients that the 125-year old supplier of sugary beverages may be transitioning into the world of alcoholic beverages.

According to Herzog, Coca-Cola could be making hints of this move at the company’s investor day on Thursday.

“We expect management will highlight a lot of this innovation,” Herzog said, adding that she expects the company will also “expand on CEO [James] Quincey’s recent commentary to: grow and incubate high-growth brands in the U.S. through its Venturing & Emerging Brands unit (VEB): build and nurture small brands internationally, similar to what it has achieved with success in the U.S. with VEB and through local partnerships; expand into other premium segments such as adult craft beverages.”

Wells Fargo has increased its 12-month price target on Coca-Cola from $45 to $51. At this time of writing, the company’s stock is up 1.37%.

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About the author: Caroline Harris is a third-year student at Capilano University in North Vancouver, Canada. Having already completed an Associates Degree in Psychology, Caroline is now finishing her Bachelor's degree in Communications. In preparation for working in the advertisement sector, Caroline is writing financial content and analysis. On a daily basis, Caroline works on articles regarding the following topics: finance, cryptocurrency, technology, and politics.