Apple and The Rock Release an Advertisement That Showcases Siri

    Author Caroline HarrisPosted on Categories Computer Hardware, TechTags , , , , , , , , , , , , , , ,
    Siri

    Earth has a new hero – and he’s not dressed in tights or wearing a cape. Apple (NASDAQ:$AAPL) has entered into a  partnership with Dwayne ‘The Rock’ Johnson to release a new advertisement that displays its smart assistant Siri.

    The advertisement was made by Johnson’s Seven Bucks production company and features the actor performing a number of tasks across the globe (and in space) throughout the day using Apple’s Siri. For instance, Johnson is shown painting the Sistine Chapel and participating in a space walk during the same day in the advertisement. The point? To show how Apple’s application helps Johnson maneuver through his busy day.

    It shouldn’t come as a total surprise that Apple now has an advertisement that showcases Siri, as the smart assistant has fallen behind competitors like Amazon (NASDAQ:$AMZN) and Alphabet Inc. (NASDAQ:$GOOGL). Even though Siri remains the most popular voice assistant, it won’t be long before Amazon’s Alexa and Microsoft’s (NASDAQ:$MSFT) Cortana catch up.

    Based on some estimates, the voice-based smart assistant market is thought to hit $12 billion by the year 2024.

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    Author Caroline Harris
    About the author: Caroline Harris is a third-year student at Capilano University in North Vancouver, Canada. Having already completed an Associates Degree in Psychology, Caroline is now finishing her Bachelor's degree in Communications. In preparation for working in the advertisement sector, Caroline is writing financial content and analysis. On a daily basis, Caroline works on articles regarding the following topics: finance, cryptocurrency, technology, and politics.