Most people – especially young women – are aware of how popular Kylie Jenner’s cosmetics brand has become ever since it launched in 2016. Now, sales figures for Kylie Cosmetics reveal just how popular her products have become, including those oh-so-famous lip kits.
Both Kylie Jenner and her mother Kris Jenner (who is the CFO of her daughter’s company) opened up in a recent interview with Women’s Wear Daily about her journey in the world of cosmetics. In the interview, the two Jenner’s provided documentation that shows Kylie Cosmetics brought in $420 million in retail sales in 18 months. “Over the whole 18 months, Kylie Cosmetics has sold an average of one product per five seconds or less,” Dan Barker said, who is a London-based e-commerce and retail expert. Just in case math isn’t your forte, that’s more than a dozen products sold every minute. According to Barker’s research, “To make $420 million, the brand would have had to have sold 11.7 million average-priced products – or 1.29 million of her most expensive product.”
Not bad for the quiet, socially awkward sister in a family full of bold hustlers, right? And not bad for a cosmetics brand that it isn’t even sold in brick-and-mortar retail stores.
For 2017, sales projections are around $386 million. To put this into perspective, this puts Kylie Jenner’s company on track to earn a billion dollars by the year 2020.
To top it off, even though Kylie Jenner launched her first ever product with a limited run of 15,000 units on November 30, 2015, she doesn’t actually count those subsequent three months in her sales growth timeline, reports WWD.
If Kylie Jenner – who just turned 20 yesterday – keeps up at this pace, the young makeup mogul may well be on her way to becoming an industry powerhouse. And to think that this wasn’t impressive enough, Women’s Wear Daily cites that it took L’Oréal’s (OTCMKTS:$LRLCF) Lancôme cosmetic brand 80 years to hit $1 billion in sales in 2015, and Estée Lauder (NYSE:$EL) Companies’ Bobbi Brown took 25 years to reach that number last year.
For those wanting to follow along with Kylie Jenner’s journey, Barker predicts that the proof of the brand’s stability will come over the next quarter. “Holidays and big launches are usually the most crucial periods for brands like this. It looks like Kylie Cosmetics launches in 2017 have been a little less in-demand compared to last year, at least within Google’s Trends’ data. So the holiday season will be a key period to see whether the brand will pick up or see its growth taper off.”
Featured Image: twitter
