These aren’t the green M&M’s you’re used to. M&M’s, Mars Inc.’s (privately traded) notable candy brand, has decided to weigh in on climate change.

M&M’s mascot Red and Yellow, popularized through a number of television advertisements and media campaigns, are now central in M&M’s ‘Fans of Wind’ campaign that looks to educate and encourage people about renewable energy and how it can prevent climate change.

Berta De Pablos-Barbier, president of Mars Wrigley Confectionery U.S, said, “We want to make sure that everyone understands that climate change is a real issue”.

The plan is just one part of a larger campaign known as Mars’ “Sustainable in a Generation Plan”, which includes a sizable $1 billion investment to fight scarcity of resources and climate change.

Mars is just one of many companies nowadays that are getting onboard the green trend. These sorts of campaigns are becoming increasingly popular due to the increasing price of fossil fuels and the declining costs of wind and solar energy. Perhaps more poignantly, wider education has begun to demonstrate to investors the dangers of ignoring climate change, and not just to their bottom line.

Mars is currently the 16th major food business to use renewable energy to power their operations in the US. However, since all M&M’s are manufactured in the U.S., that means that every single M&M is created with wind power.

De Pablos-Barbier said, “A wind turbine spinning for one second produces the energy equivalent to what’s needed to make eight packs of M&M’S”.

Mars’ progressive attitudes don’t end at the environment, however.

The company has also gone on record pushing for gender parity in their leadership by 2020.

“It has been proven that with at least 30% of female leadership, profits are 6 times higher,” said De Pablos-Barbier. 

Featured Image: twitter