There was a flooding of counter-protests on social media Sunday after roughly five companies said over the weekend that they will no longer be advertising their products on Fox News “Hannity” TV show.
For those who don’t know, Fox News is owned by the Fox Entertainment Group, which is a subsidiary of Twenty-First Century Fox (NASDAQ:$FOXA).
In response to Fox host, Sean Hannity’s report on the sexual misconduct allegations against Roy Moore, Alabama Senate candidate, all 5 of the following companies pulled their ads for the television show: 23andMe, Nature’s Bounty, Keurig, Realtor.com, and Eloquii.
Here’s what really caused these companies to pull their ads from Fox News:
Last week, the Washington Post published an article which suggested that Moore had been in romantic and/or sexual relationships with at least four teenage girls when he was in his 30’s. Moore has denied all of the allegations.
After the article was published, Hannity asked his viewers to give the candidate the benefit of the doubt.
The companies disclosed their decision to pull their ads from Hannity’s Fox News show on Twitter.
On Sunday, counter-protesters took to Twitter to critique Keurig, which was one of the latest companies to pull their ads. Users started the hashtag #BoycottKeurig, which ended up as a top trending subject on the social media site.
There were a number of the host’s supporters tweeting Keurig, saying they would be returning their machines, and would no longer purchase products from the brand.
Featured Image: twitter
