The US-based online music and entertainment company Vevo (private) has announced that it will be phasing out apps and the company’s website over the next several weeks.

The company has said that it will be phasing “out elements of [its] owned and operated platforms” in order to focus “on engaging the biggest audiences and pursuing growth opportunities.”

According to a recent article from Billboard, the company users will be notified in the coming weeks to transfer their playlists, as apps for both iOS and Android will be removed.

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Vevo has also said that it will be “exploring ways to work with additional platforms to further expand access to Vevo’s content,” although the company’s “[catalogue] of premium music videos and original content will continue to reach a growing audience on YouTube.”

Any original content from Vevo, including its DSCVR and LIFT emerging artist programs, and any other future projects will continue to be invested in.

Earlier this year, according to Billboard, it was announced that Vevo broke even in 2017, which can be attributed to the work of former CEO Erik Huggers.

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Huggers stepped down from the position of CEO, which he had held since 2015, in December “to pursue new opportunities.” Vevo’s current CFO Alan Price was named as an interim CEO after Huggers’ decision had been announced. 

Vevo was founded in 2009 and averages a total of 25 million unique viewers per day and “provides more than 330,000 videos to viewers in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, Spain, the United Kingdom, and the United States.”

The company has said that its “belief in the power of music videos” will remain at its core. 

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