On Thursday, in active trade, shares of retailer J.C. Penney (NYSE:$JCP) dropped 2.6% towards yet another record low amongst broad weakness in the retail sector after J.Jill Inc.’s (NYSE:$JILL) profit warning.

Here’s what we know:

Roughly 13.8 million shares changed hands through midday, which is above the full-day average of 12.7 million shares. Apparel retailer J.Jill’s stock plunged 50% after issuing a profit warning late Wednesday night, putting all the blame on “product and calendar issues.”

J.C. Penney’s stock, which closed at a record low yesterday, has dropped 27% over the course of the past three months and 59% so far this year. As a point of reference, the SPDR S&P Retail ETF (NYSEARCA:$XRT) has gained 2.2% over the course of the past three months.

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Author Caroline Harris

About the author: Caroline Harris is a third-year student at Capilano University in North Vancouver, Canada. Having already completed an Associates Degree in Psychology, Caroline is now finishing her Bachelor's degree in Communications. In preparation for working in the advertisement sector, Caroline is writing financial content and analysis. On a daily basis, Caroline works on articles regarding the following topics: finance, cryptocurrency, technology, and politics.