According to Loop Capital, Roy Price’s departure from Amazon Studios (NASDAQ:$AMZN) may not have been the worst thing to happen to the fledgling content creator.

Price officially resigned from his position Tuesday amid allegations of sexual harassment and criticisms of his relationship with disgraced producer Harvey Weinstein. Many analysts saw this as a setback for Amazon Inc’s content wing, but Loop Capital Markets is arguing that it is actually a ‘blessing in disguise’.

Anthony Chukumba, from Loop, said that the company was ‘floundering’ under Price’s leadership.

In a note on Wednesday 18, Chukumba wrote, “We believe even absent the sexual harassment allegations he would have eventually been showed the door anyway.”

Loop also noted that the company had recently found its employee morale eroding, its viewership low, and that it has faced criticism from top Hollywood talent. Worse, Amazon won far fewer Emmys than its principal competitors, Netflix Inc (NASDAQ:$NFLX) and Hulu LLC (Privately Traded).

“We think this move will allow Amazon to bring in a new studio head who does not have Price’s history, and could even win the company ‘points’ with Hollywood,” Chukumba said, “We also think any setback in the timing of potentially creating ‘watercooler’ series will be insignificant given senior management’s long-term view of the company.”

Amazon has put a particular interest in creating original content for its Prime Video subscription service, directly following the lead of Netflix. However, Amazon’s content has thus far proven to be more experimental than foundational.

“Not even remotely close to being a core business for Amazon,” wrote Chukumba.

Loop Capital restated a ‘Buy’ rating with a price target of $1,200. In Wednesday’s trading, Amazon stock traded down 0.34% to $1,005.82.

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