Google’s Latest Acquisition is Belarus Startup AIMatter

latest acquisition

It’s fair to say that computer vision is at the center of how the next generation of tech is developing. And today, Google acquired AIMatter, which is a startup founded in Belarus. Essentially, this latest acquisition will help Google with its own efforts in this particular area.

According to reports late Wednesday, Google (NASDAQ:$GOOGL) finalized their acquisition of AIMatter, a company that uses a neural network in order to help detect and process images on mobile phones, according to TechCrunch. Additionally, AIMatter makes the Fabby app, which uses AI to recognize various aspects of a selfie in order to apply effects and alterations.

Keep in mind this deal did not appear out of the blue. Reports surrounding the acquisition actually started circulating back in May.

As of right now, the terms of the deal were yet to be announced.

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About the author: Caroline Harris is a third-year student at Capilano University in North Vancouver, Canada. Having already completed an Associates Degree in Psychology, Caroline is now finishing her Bachelor's degree in Communications. In preparation for working in the advertisement sector, Caroline is writing financial content and analysis. On a daily basis, Caroline works on articles regarding the following topics: finance, cryptocurrency, technology, and politics.