According to a CCN business report, cosmetics giant L’Oreal (OTC:LRLCF) is using AI to streamline its hiring process. With over 1 million applicants for 15,000 positions annually, the brand has had to find a way to whittle down the numbers.
AI in the early stages is its current solution.
L’Oreal Using AI for Hiring
The company uses two programs in particular. When an application is sent to the beauty company, it first encounters Mya, a chatbot. Mya is tasked with asking routine questions to discern basic needs such as availability and visa requirements. Mya has the ability to forward on a resume if it suits or stop it there should it not meet certain basic needs of the company.
If an application makes it passed Mya, it will meet a second AI called Seedlink. This is an AI software that scores applicants based on open-ended interview questions.
This software has added benefits:
“We have been able to recruit profiles that we probably wouldn’t have hired just on their CV. Like a tech profile for marketing or a finance profile for sales,” says Eva Azoulay, global vice-president of L’Oreal’s human resources department.
The application will then be met by a human after Seedlink runs its questionnaire and scores the applicant. After that, the rest of the hiring process relies on human judgment.
L’Oreal AI: Promising
According to the report, the results of the hiring AI have so far been promising. For an internship program that saw 12,000 people apply for only 80 places, the bots were able to save the team “200 hours of time while hiring the most diverse group to date.”
Azoulay says of the hiring challenge:
“We really wanted to save time and focus more on quality, diversity and candidate experience. And AI solutions were — for us — the best way to go faster on these challenges.”
AI is still in the early stages of use. Another program called Isaak, designed by London-based company StatusToday, has the ability to manage employees. It can track how many hours a staff member is spending online and how many emails they receive.
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Real estate agents JBrown have only recently started to use the algorithm-based technology but have already said that it helps the firm understand its worker’s habits.
L’Oreal AI: The Takeaway
AI in the workforce tends to divide opinion. Some believe it is the way forward to help ease the load off of humans and to bring about more efficient processes. Others believe we will lose hundreds of thousands of jobs to machines in the not too distant future. What do you think?
L’Oreal stock is currently selling for €241.80 on the EPA exchange.
Featured Image: DepositPhotos © ktsdesign
