That’s one small step for man, one giant leap for computer hardware. On Thursday, September 28, GoPro, Inc. (NASDAQ:$GPRO) had one of the most important product launches in its lifetime. What made today so special? Well, for starters, GoPro introduced two new cameras to the world and updated the Karma camera.
Let’s take a look at some of the highlights from each product:
The Fusion 360
Anyone interested in computer hardware knows that GoPro has been working towards a 360 launch for a few years, and it’s finally here.
The Fusion 360 includes a waterproof shell, is mountable on GoPro’s vast spectrum of mounts, and includes voice control. That’s right folks; it’s a camera that has a voice control feature. But wait, it gets better. Fusion also has incredible stabilization and over-capture.
Shipments for the Fusion 360 will commence in November, and it will be priced at $699. With all of Fusion’s advanced features, the price is sure to make the camera attractive to thousands of consumers.
Karma Gets a Makeover
While Karma didn’t get a complete overhaul, it did get some significant updates. For instance, there is a new tilt-up feature that allows the camera to tilt to capture images above it. Karma also has a new follow feature that seems to have become standard on DJI drones.
Hero6 Takes on the Role of Flagship
Arguably the most important launch financially for GoPro is the Hero6. The flagship camera now has 4k video at 60 frames per second, 2.7K at 120 fps, and 1080 at 340 fps. Additionally, the added frames will allow for slow-motion capture.
The Hero 6 has improved image stabilization and upgraded Wi-Fi transfer, all of which should help users capture and upload images to their social media sites with ease.
The Hero 6 is priced at $499, which is an increase from $399 for the Hero5 Black.
The takeaway? With the launch of Fusion and Hero6 so close to the holidays, GoPro is bound to see an increase in sales and margins, which could bring the company back to sustained profitability.
Featured Image: depositphotos/mariakarabella
