Facebook, Inc. (Nasdaq:FB), announced today that it will be changing Instagram’s algorithm again, in order to give users “control over [their] feed and ensure the posts [they] see are timely.”
The recent announcement follows long-standing petitions and complaints from users asking the company to go back to chronologically ordered feed, rather than the order being based on what photos and videos that they have liked more frequently than others.
The current algorithm, which took away the company’s chronological order feature, was implemented in March 2016.
According to a recent article by the New York Times, Instagram’s spokesman Gabe Madway said that Instagram will not be returning to a chronologically ordered feed and explained how “Instagram’s feed ranking is powered by machine learning, which is constantly adapting and improving based on new data.”
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Instagram’s algorithm will now be testing a “New Posts” button that will allow users to be taken to the most recent pictures or videos posted when they want to.
Instagram also states that they are working on ways to ensure that newer posts are more likely to appear at the top of a user’s feed.
Madway believes that the implementation of the new algorithm will be “a nice change that people should notice.”
Although this may not be the change that many users wanted, it shows that Instagram did take their feedback into consideration.
Instagram is one of the top social media companies within the US, according to the Pew Research Centre, and is used by 35% of adults in the US, more than Twitter, Snapchat, Pinterest, and Whatsapp.
The social media company will also be sharing more improvements to its feed over the next several months.
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