On August 28 of last year, online retail giant Amazon (NASDAQ:AMZN) closed its deal to buy Whole Foods Market for $13.7 billion. The world was informed of the acquisition long before it was finalized in late August, so it’s felt like a long-time coming. The wait was worth it, however, as both companies have already started benefiting from the acquisition. Now, it appears the world is about to too.
What’s The Latest Scoop?
On Thursday, February 8, 2018, Amazon disclosed to the public that it will now be delivering Whole Foods groceries via its Prime Now service. Amazon Prime is already popular throughout the world, but I think it’s safe to say that its popularity is only going up from here. I mean, Whole Foods groceries being delivered to your front doorstep? Clean eating just took one step into the future.
According to the Seattle, Washington-based company, Prime Now subscribers in the following cities will be eligible to receive free two-hour deliveries on a variety of Whole Foods products: Cincinnati, Dallas, Virginia Beach, and Austin. That said, if you’re looking for your food to be delivered faster, Prime subscribers have the option of having their groceries delivered to their homes within a one-hour time frame for $7.99. Despite the significance of today’s news, Amazon is currently trading down 3.05%.
Wait, there’s more. Deliveries will run from 8 a.m. to 10 p.m. Do you know what that means? Now the world can’t use the excuse of “not having time to drive to the grocery store” whenever people ask them why they aren’t eating healthy. Now that I think about it, this new Prime Now feature might not be everyone’s cup of tea.
This is just Amazon’s latest move in transforming the grocery delivery market. The company has been making a number of tweaks here and there lately, like handing out Whole Foods discounts. However, I think the Prime Now delivery surface is going to change the game entirely.
My only hope is the service will be extended to more cities. After all, Prime Now serves over 50 global markets.
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