Rihanna has spoken and it’s made some major waves in the stock market – yes, that’s right the stock market. Just recently, Los Angeles-based tech company Snapchat (NYSE:SNAP) posted an ad mocking the singer’s former domestic violence abuse with her former boyfriend, Chris Brown.
Source: Twitter
As you can see by the ad above, it was completely tasteless and when the singer found out she took to social media to respond. She took to Instagram by saying:
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.”
Many of Rihanna’s followers have followed suit and have deleted the popular social media app, in response to her comments. It remains unclear how the editors at the app, let that one slide, but it seems getting paid for ads is far more important than human decency. Since the singer’s public outcry, the company’s stock has plummeted.
Snapchat’s stock is currently selling for $17.20 a share, down 3.61%.
The company replied back to her response but it doesn’t seem to have really struck the hearts of its users. The public statement read:
“This advertisement is disgusting and never should have appeared on our service,” the statement reads. “We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
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Last month, Kylie Jenner tweeted that she doesn’t use or open Snapchat anymore and the app’s stock fell more than 6 percent. Not sure how confident its stockholders feel, as the slightest negative message from a celebrity has caused the stock to plummet twice in 30 days.
Featured Image: Youtube
