In a press release written by Amazon (NASDAQ:$AMZN) on Thursday, August 24th, it was announced that the company expects its acquisition of Whole Foods (NASDAQ:$WFM) to be finalized on Monday, August 28th. Together, Amazon said in the press release, the companies hope to work together to make the high-quality, natural, and affordable food products offered by Whole Foods available to all. As such, Whole Foods will begin to slash the prices on some of their most popular products, starting Monday. Additionally, Amazon will start its effort in implementing the Whole Foods sales system into its Amazon Prime feature. Once this is completed, Amazon says it will begin to offer its Prime members Whole Foods in-store benefits and special discounts. More new features and sales strategies are sure to be released in the near future as Amazon begins to work with Whole Foods.
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” Jeff Wilke, CEO of Amazon Worldwide Consumer, stated. Products like Whole Trade organic bananas, organic brown eggs, responsibly-farmed salmon, and lean ground beef are just a few of the products that Whole Foods will offer at a lower price on Monday, Wilke said. This is just the beginning – as Amazon and Whole Foods move forward, prices will continue to lower and be more accessible without losing the high-quality Whole Foods holds for its products. Wilke expressed excitement for the work and opportunities that this acquisition holds.
Whole Foods’ co-founder and CEO John Mackey expressed similar sentiments. “It’s been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers. By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food,” Mackey said. “As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers. We can’t wait to start showing customers what’s possible when Whole Foods Market and Amazon innovate together.”
Below are some things consumers should expect to begin as soon as Monday, August 28th, when the deal between Amazon and Whole Foods is expected to close:
- Lower prices for products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and more. Consumers should expect even more products to have their prices lowered in the future.
- Prime members will be able to receive special offers and benefits from Whole Foods once Amazon successfully integrates its Prime feature into Whole Foods’ customer rewards program.
- Whole Foods products will be available for purchase through Amazon.com, AmazonFresh, Prime Pantry, and Prime Now.
- Amazon Lockers will be made accessible in certain Whole Foods locations. Consumers can order their groceries online through Amazon and have it shipped to their local Whole Foods stores, where it can be picked up.
Whole Foods have assured consumers that the deal will not stop the growth of its local brick-and-mortar grocery stores. New stores, new jobs, and continued support for local farmers and artisans will continue. These operations will still be done under the Whole Foods brand and Mackey will remain Whole Food’s CEO.
Featured Image: twitter
